In 2010, nonprofit arts and culture organizations pumped an estimated $61.1 billion into the economy. Nonprofit arts and culture organizations are employers, producers, consumers, and key promoters of their cities and regions. Most of all the are valuable contributors to the business community.
Dinner and a show go hand-in-hand. Attendance at arts events generates income for local businesses—restaurants, parking garages, hotels, retail stores. An average arts attendee spends $24.60 per event, not including the cost of admission. On the national level, these audiences provided $74.1 billion of valuable revenue for local merchants and their communities.